WHICH WOULD YOU TRUST?
Having a logo/brand that is impactful and professional is a must. This client swore that his brand revisions made the world of difference in his ability to get in the door. The secret sauce to success is truly as much about the brand as much as it is the product. Building trust is key.
If you come out of the gate looking like you have been around for 20 years, you garner instant credibility and respect. The cheap shops that churn out modified clip art for less than a meal, just can’t do that for you. Even some of the big dogs hire Jr. designers and peddle them as pros.
Logo houses and dishonest firms don’t care about your brand. Nor do they strategize or plan for message and visual consistency long term, use color theory or do any research of your ideal client. You’ll end up redoing it all in a few years. Guaranteed.
FACT: If you LOOK like a do-it-yourselfer or low end biz, you will lose potential clients. How many? You’ll never know. People gravitate toward companies that appear competent and established. Why take the chance? Often, we only get one shot. Make it count.
Think of it this way, if you spent more on your office decor that is ONLY seen when folks come to your office than you did your logo, brand, business card or social media that EVERYONE sees… then you’ve got it all backward. Brand matters!
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