Designers design. Marketers Market. Writers write. It is expected that because a professional has a particular title, they are relegated to that particular work. That is not always so.
Imagine a world where a design team looks forward on how art will be used. That they consider the audience and applications that may interact with or require modification of the design/message. Imagine that they design for multi-use (get more mileage from one design), target the messaging to the ideal audience and create work that is consistent, flexible and impactful from day one.
A hybrid of all the types of skillsets and talent. A rare find.
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