On a recent click, I took a look at some of the websites of the most prominent design agencies in Minnesota. As creatives compete with one another, they often fall into the trap of trying to “out-create” one another. Their websites have sliders and motion graphics, video backdrops and layers upon layers of imagery and moving parts. Some of them are effective and captivating, but others are overstimulating, clunky, and absurd.
When it comes to design as a tool for marketing your business, it’s important to work with an agency who is designing for you, and not for themselves. If your design team is hung up on creating assets for your business simply because they look cool or because they’re trying to be experimental and out-create neighboring agencies, you will be left wasting your marketing budget and with a finished product that may not serve the purpose that your business needs.
So, as a business owner, what can you do to ensure that your design agency has your best interests in mind? At Neon Lizard, we recommend consulting with your design team and making sure that your voice is heard. The Neon Lizard team focuses on giving clients what their businesses need, every time.
At Neon Lizard, you can rest assured that your marketing budget is being put to great use and that we will design for YOU.