Wendy Morical and her brother, Brant Nelson, own Docunet, a digital printing company based in Plymouth, Minnesota. They serve a niche market in the highly regulated medical and pharmaceuticals industry, and their rigorous processes along with their ISO certification have made them an attractive printing supplier to the manufacturing industry.
In business for more than 27 years, Wendy and Brant have seen their industry evolve and have been quick adopters of new technology and practices that have kept them competitive. Being in business for that long has its benefits, but when the owners took a hard look at the buyers they were targeting, they felt like the way they presented their company didn’t project the image they desired. In a word, they looked “old.”