News from the Rock-Published 8/30/2019
If you are an entrepreneur and want to take your business to the next level, how do you know where to start?
Learn about social media and the power of "share" is a good start. But, where is one to begin?
But like all first impressions, the charm wears off after a while. Social media is a great place to communicate, but a lack of response will leave the audience feeling unengaged. Eventually you will need to find a new audience or they will wander to more interesting pastures.
Know that you are selling an experience at the expense of their time. If you want your social media to inspire people to return to your website, give your audience something worth their time. If there is nothing that will benefit them, why should they spend time on your page?
A huge part of providing value is the convenience offered by your website/platform. In modern society, consumers have many needs and they need them NOW. The lay out of social media and its efficiency is almost as (if not more) important than the service/content/etc itself. Do NOT underestimate it.
"You could grow up in the city where history was made and still miss it all"
- Jonathan Lethem
Everyday, we witness history unfolding, but being able to recognize what is a passing trend and what has true importance is a valuable skill, especially in the technology-propelled society that we live in today.
In 2010, QR codes made their first big appearance in the marketplace, and to put it bluntly, failed miserably. Even big companies like Coca Cola and Procter and Gamble were sinking dollars into QR code campaigns. Despite generating some brand awareness by incorporating an emerging technology, the campaigns ultimately failed to create enough traffic to get a significant return on investment.
This of course sparked some prejudice towards QR codes, but there’s a reason why QR codes failed in 2010. At the time, QR code reading technology was not developed or widespread enough for the codes to be an effective method of marketing, but a lot can change in ten years.
Today, almost everyone has a smartphone, and the technology surrounding QR codes has greatly improved- reviving their use. With social media apps like Snapchat, Instagram and Twitter, the use of QR codes has become more and more prevalent. Other companies have even expanded the technology to allow transactions across their platforms with QR codes. Several countries like Japan and Switzerland are moving towards being cashless societies, slowly switching to the use of QR codes for payments, licensing, and more. Even big names like Target and Walmart have already incorporated QR method payment systems at some locations in the United States.
QR codes may just be another trend that will come and go as technology progresses, but for now, they have reached a peak in popularity. Don’t sit back and miss out on history- consider using QR codes as a marketing tool for your business the next time you evaluate your marketing strategies.
What is bleed?
A bleed is when an image extends beyond the trim edge of the product. If your image is not white on all four sides, you will want to include bleeds in your files. Add 1/8" (.125") to each side of the file. For example, for a 2" x 3.5" business card with full bleed, the image size should be submitted at 2.25" x 3.75".
Why do I need a bleed?
When a printer produces a product, they generally print designs onto larger sheets of paper before cutting them all to size. If you do not use a bleed and your design uses colors that extend to the edge of the page, when this trimming occurs you will be left with a white "hairline" on the edge of your product. Adding a bleed combats this by extending graphics and colors beyond the edge of where the
What is the safe zone?
The safe zone is the 1/8" margin that we require between the trim line and the text closest to the trim line.
What is CMYK?
CMYK stands for Cyan, Magenta, Yellow, and Key (Black). This is the industry standard process colors used in full-color offset printing. The combination of these four colors can produce a wide spectrum of colors. Cyan, Magenta, and Yellow combine to create the color, while Black is used to change the shade of the color.
"On a sleepless night
I got a restless mind
On a sleepless night
I've been dreaming of time
On a sleepless night
I toss & turn till morning light
On a sleepless night
I list the projects in my head
On a sleepless night
I carry my troubles into bed
My thoughts increase, and will not cease
Anxiety causes my heart to pound
There is no rest, there is no peace
I'm trying not to drown
Wide awake, I fret and lay
Yeah, I knew that I'd be feeling this way
Not enough hours in my day
Oh to keep my stress at bay
Ever feel like this? That time escapes too quickly and there are just not enough hours in the day? That you get lost trying to "save a dime" by doing things on your own, when in reality, your time is worth more money than you'd spend hiring it out. Neon Lizard is here. A cost efficient partner to help you focus your time on what you do best. Call NLC, we'll handle the rest so you can sleep like a baby.
Wendy Morical and her brother, Brant Nelson, own Docunet, a digital printing company based in Plymouth, Minnesota. They serve a niche market in the highly regulated medical and pharmaceuticals industry, and their rigorous processes along with their ISO certification have made them an attractive printing supplier to the manufacturing industry.
In business for more than 27 years, Wendy and Brant have seen their industry evolve and have been quick adopters of new technology and practices that have kept them competitive. Being in business for that long has its benefits, but when the owners took a hard look at the buyers they were targeting, they felt like the way they presented their company didn’t project the image they desired. In a word, they looked “old.”
You’ve got a great product or service but no one seems to notice you??
Hire Neon Lizard Creative to help strengthen your brand by creating a unique visual style and message for your business, product or event. Others will not only notice you, but listen to what you have to say and trust you enough to buy from you. We help build a brand people will respond to and then market it correctly to inspire them to act. Branding is not just the logo, it is so much more! It truly IS the secret sauce to your success. We approach it holistically, concept to delivery and we offer a plethora of services so that we can keep your brand solid and consistent.
For the past 25+ years we’ve been branding and promoting companies to help them make a LOT of money! Please take minute to check out neonlizardcreative.com. Browse our portfolio, our Game Changer page and tons of testimonials to see how we’ve helped hundreds of businesses across the country. Neon Lizard wants to be your partner for your success.
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