"You could grow up in the city where history was made and still miss it all"
- Jonathan Lethem
Everyday, we witness history unfolding, but being able to recognize what is a passing trend and what has true importance is a valuable skill, especially in the technology-propelled society that we live in today.
In 2010, QR codes made their first big appearance in the marketplace, and to put it bluntly, failed miserably. Even big companies like Coca Cola and Procter and Gamble were sinking dollars into QR code campaigns. Despite generating some brand awareness by incorporating an emerging technology, the campaigns ultimately failed to create enough traffic to get a significant return on investment.
This of course sparked some prejudice towards QR codes, but there’s a reason why QR codes failed in 2010. At the time, QR code reading technology was not developed or widespread enough for the codes to be an effective method of marketing, but a lot can change in ten years.
Today, almost everyone has a smartphone, and the technology surrounding QR codes has greatly improved- reviving their use. With social media apps like Snapchat, Instagram and Twitter, the use of QR codes has become more and more prevalent. Other companies have even expanded the technology to allow transactions across their platforms with QR codes. Several countries like Japan and Switzerland are moving towards being cashless societies, slowly switching to the use of QR codes for payments, licensing, and more. Even big names like Target and Walmart have already incorporated QR method payment systems at some locations in the United States.
QR codes may just be another trend that will come and go as technology progresses, but for now, they have reached a peak in popularity. Don’t sit back and miss out on history- consider using QR codes as a marketing tool for your business the next time you evaluate your marketing strategies.