News from the Rock-Published 8/30/2019
If you are an entrepreneur and want to take your business to the next level, how do you know where to start?
Learn about social media and the power of "share" is a good start. But, where is one to begin?
But like all first impressions, the charm wears off after a while. Social media is a great place to communicate, but a lack of response will leave the audience feeling unengaged. Eventually you will need to find a new audience or they will wander to more interesting pastures.
Know that you are selling an experience at the expense of their time. If you want your social media to inspire people to return to your website, give your audience something worth their time. If there is nothing that will benefit them, why should they spend time on your page?
A huge part of providing value is the convenience offered by your website/platform. In modern society, consumers have many needs and they need them NOW. The lay out of social media and its efficiency is almost as (if not more) important than the service/content/etc itself. Do NOT underestimate it.