[NOV-JAN] 1.2 MILLION people signed the petition on Change.org to have “Sweet Victory”, a song memorialized in an episode of SpongeBob SquarePants, played during the 2019 Super Bowl half-time show.
Maroon 5 is slated to perform at the half-time show three weeks before the event.
[JAN 13] Maroon 5 drops a teaser trailer featuring SpongeBob SquarePants for a split second confirming everyone’s hopes that Maroon 5 would oblige the fans and to commemorate Stephen Hillenburg (The recently deceased creator of SpongeBob)
[FEB 3] MASS Disappointment and outrage
In case you missed the Superbowl LIIIhalf-time show, it included a brief ten-second clip from the famed underwater TV show, then transitioned into Travis Scott’s “Sicko Mode”. 117 million viewers tuned into the half-time show only to be stabbed in the back and nearly bored to sleep by a less than mediocre performance. The online community is in an uproar and many are declaring a call to arms to fight against Mainstream Media.
Not only may this event shape the cultural landscape of the internet, but society itself. In the next decade or so we are likely going to see the internet become more and more influential. In other words, POWERFUL. In a weird way, whether we like it or not, we are watching a digital revolution/renaissance take place. It appears as if there is a widening cultural gap between our youth and our elders. Some in the older generation (Generation X or older) value social media much less and don’t take the internet community power very seriously. They are forgetting that on the other side of the screen, there are living, breathing people with strong emotions and goals. These potential customers relate that strong emotion to the interactions they have with your product or business.
If there is anything you should glean from this year’s Superbowl LIII fail, it would be to NOT underestimate the power and influence of social media community and the dangers of failing to follow through on your promise. Treat your customers with respect, keep them updated and stay relevant to the passions and trends that surround you. It’s a new year, pay attention.
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