Why is Color Psychology Important?

Colorful Character 
A large portion of the Hindu religion is based on the concepts of Chakras and that different colored energy fields (aka auras) emanate from our bodies and reflect our emotions. 

Many psychologists chalk it up to evolution, but our mood is indeed tied to colors. For instance, red is exciting because blood is red and blood usually implies an exciting situation or violence. Likewise, the Hindus believe red is tied to sexuality, aggression, and passion, which are also commonly associated with red in Western culture.

Meanwhile, the color green is associated with grass, growth, nature and creativity. This isn't always the case, but most cultures link certain colors to the similar emotions and ideas, reinforcing the idea that this is evolutionary, or at least hardwired into our subconscious experience. 

If you are working with people or have clients, then you have an opportunity to use color and color psychology to your advantage. Seeing these colors in the brand alongside a message that supports the idea will resonate with consumers longer and have a deeper impact.

We made it a tad easier for you too:

Choose 2-3 qualities you want your business to embody then have NLC design your logo with these colors in mind.

• Orange - playfulness, friendly, vitality
• Yellow - happiness, optimism, warning
• Light Blue - tranquility, trust, openness
• Dark Blue - professionalism, security, formality
• Purple - royalty, luxury, richness
• Pink - femininity, youth, innocence
• Brown - rugged, earthy, old-fashioned
• White - pure, virtuous, healthy
• Gray - neutrality, gloom, subdued
• Black - power, intelligence, dangerous

Want to make a statement? Color psychology is a good way to do it.

The Big Picture
Ethics and shock value aside, there is a lot that can be learned about how humans are influenced from these psychological studies.  By using consistency and repetition, positioning yourself well, and employing color psychology, you can slightly change your marketing approaches to have a more effective impact on your target market.