Understand your "brand" is a culmination of many moving parts. Brands evolve over time to better represent your business. Your "brand" is the logo, yes, but also the texture and quality of your business card, the visual and message of your web and social media. It is your customer service and the way your employees interact with the client. Much of it is how well your company conveys what NLC calls the "core brand message."
Create your "Core Brand" message. The "core brand message" is not an elevator speech or even your mission statement. The core brand message is your promise to the client. It speaks to their challenges and how you intend to guide and walk along side them on their journey to success. Every part of the brand is like a cake recipe. Leave something out, the end result suffers.
At Neon Lizard Creative, the core brand message is the fulcrum of your brand. Knowing how to massage and implement that message through all of your identity and marketing culture is key to brand success. Although the term "brand" is loosely thrown around interchangeably with "marketing" and "logo", a legitimate, well constructed and implemented brand message is truly the secret sauce that makes or breaks a company's first impression.
Neon rocks at TRUE branding.
Create visual support material for that core brand message. Everything in marketing should be consistent so that you are sending a single core message to your potential client and a plethora of complementary visuals that match that message. This is the key to building trust. Regardless of platform, potential buyers recognize your brand instantly. This helps them feel they know you and understand what you can do to solve their challenges.
Let's get started!
BUDGET NOTE: Plan on approximately 10-15 hrs of time.
• Custom Brand Look
-Minimum of 3 idea submissions, 3 rounds of alterations
• Custom Core-Brand Message to speak to YOUR end client.
• Final Brand Selection-Client will receive:
-Core Brand Message intertwined with existing logo design
-Provided as 4" raw .ai, EPS, PDF, SVG, PNG and JPG file types
-Full color, One color, White
-All of the above in Vertical and Horizontal versions
-All raw files and ideas added to existing Style Guide
-4 Social Media Headers
-4 Social Post Templates
-Business card design (printing not included)
All above estimates are only averages. Efficiency will save you $!