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Dark Storm Clouds

CONFIDENTIAL   |   12 QUESTIONS

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CEO Marketing Diagnostic Survey

Designed for CEOs, Founders, and Senior Operators of Growing Companies

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This short survey explores how leaders evaluate marketing performance and where

growth opportunities may be leaking inside the system.


All responses are anonymous.

1. How confident are you that your marketing is actually producing revenue for your business? CHOOSE ONE
Very confident
Somewhat confident
Not very confident
Not confident at all
2. How predictable is your company’s revenue growth today? CHOOSE ONE
Highly predictable
Moderately predictable
Somewhat predictable
3. Which best describes your current marketing situation? CHOOSE ONE
We are investing in multiple marketing efforts but ROI is unclear
Paid marketing is a significant driver of leads and growth
We use free media and platforms to share our messaging and find leads
Most of our growth comes from reputation and referrals
We are experimenting but have not yet found a reliable system
We are unsure what marketing approach would work best
4. What are your biggest frustrations with marketing right now? MULTI-CHOICE
5. When someone discovers your company for the first time, how confident are you that your brand marketing clearly communicates why your company is the best choice? CHOOSE ONE
Extremely confident
Somewhat confident
Not very confident
Not confident at all
6. Where do you suspect your company may be losing the most growth opportunity? CHOOSE ONE
Brand message positioning/differentiation (how your value is communicated)
Quality of design and consistency
Brand equity: long-term visibility, trust and recognition
Paid ad advertising efficiency
Website conversion
Lead quality
Sales follow-up/pipeline management
7. If a diagnostic marketing report could clearly reveal:
How valuable would that be to your organization? CHOOSE ONE
Extremely valuable
Very valuable
Somewhat valuable
Not valuable
8. What would you most want an executive-level growth diagnostic to reveal? CHOOSE ONE
Where revenue is being lost
Which marketing efforts are actually driving growth
How brand and organic visibility could strengthen paid marketing
What is hurting lead quality or conversion
Prioritize: what to tackle/which solutions to implement first
Other
9. What must a diagnostic report include or demonstrate for you to trust it enough to act on its recommendations?
10. What would you expect an executive-level growth diagnostic report and roadmap to cost if it:
CHOOSE ONE
$1,000-$2,500
$2,500-$5,000
$5,000-$10,000
I would not be interested
11. If meaningful growth opportunities are uncovered in the diagnostic, how would your organization most likely address them? CHOOSE ONE
We would implement improvements internally
We would likely combine internal work with outside expertise
We would primarily seek outside expertise to help implement the recommendations
It would depend on the scope of the opportunity

CORPORATE CONTEXT (for research purposes)

12. What is your role?
CEO / Founder / President / Owner
CMO
Senior Marketing Leader
Other Executive
What is your company's monthly marketing spend?
$5,000-$10,000
$10,000-$30,000
$30,000-$60,000
$60,000-$100,000
$100,000+

CLOSING STATEMENT

We are gathering insight from CEOs and senior leaders to help build a Growth Diagnostic Report powered by human expertise and AI-assisted industry research.

The goal is to help companies better understand how their brand, marketing, and sales systems influence revenue performance and industry perception. Your perspective helps shape this research.

Thank you.

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