Frequently Asked Questions
HOW BIG OF A BLOCK DO I NEED?
That completely depends on what you need. The more efficient you are, the faster we can work and the more money you will save. The larger block you buy, you are rewarded with a lower rate. How cool is that? $500 is always a good starter block, but if you know you will have many items in the future, get a larger one so that you can maximize your savings. A logo will run about $750, so plan accordingly.
HOW MUCH IS A LOGO/BRAND?
Logos usually run between $750 -1000. This includes meetings, research, design and the logo provided in various formats with a style guide to help keep your brand pristine. You also get all the raw art files, style guide and full ownership. If you are clear in your direction and vision, you can get it done easily within the above budgets.
IF I BUY A WEBSITE, CAN I EDIT IT?
That is why we use Weebly! This software is incredibly easy to use and once your site is complete, we will "hand over the keys" per say and even train you on how to make edits. Who does that?!
I REALLY HAVE TO PAY UP FRONT?
Yes, you do. We do not begin any work until money is in hand. We work so fast, we don't have time to chase down money due. We stop working when your block runs out, so make sure to keep it full!
HOW MUCH IS A STANDARD BROCHURE DESIGN?
A standard design for a tri-fold design runs about $1000-$1500. Printing is not included.
WHAT IS THE TURNAROUND TIME?
It depends on the project, but MOST projects have first proof out within 2 weeks.
I JUST WANT TO TALK, DOES THAT COST ME?
Nothing at all. Happy to meet, Zoom or use email to help you with marketing, ideas and more. We want to make sure you are comfortable and excited to work with NLC.
CAN YOU DESIGN BEFORE I PAY SO I KNOW IF I LIKE IT?
No. I am sorry. We do not do spec work. Our client testimonials and portfolio speak to our quality and creativity. We work hard to be sure you are happy!
WHERE DID YOU GET THAT CRAZY NAME?
When our founder, Rebecca, was thinking of a name she really wanted to use a chameleon since she was able to design to any style, but the word "chameleon" is quite a mouthful. While brainstorming with colleagues for alternatives, "Neon Lizard" was suggested as an option. The rest is history.
WHAT DO YOU DO BEST?
We are branding specialists. We love to create the logo, social media, print and website to help you make a splash in the market with a top notch, consistent brand. We can even help name your company, write a slogan or plan your marketing! We are a one stop shop for your brand. So what do we do best? YES.
DO YOU TAKE CREDIT CARDS?
Yes, we take credit through PayPal or Zelle. You can also send a check. It's all good!
I want a full brand package, what to expect?
A full brand package- logo, style guide, files, textures, 5 social media headers, 3 social posts, a business card design, digital letterhead design and 8 page Weebly* website is $3700-4800 on average. About what most charge for just the website!
If I let NLC do my project, can you throw in the design of a new brand?
I'm sorry, but we are in great demand. It is not fair to other clients to design for free.
How much do you mark up printing?
We don't. We view that as value added. We get quotes, we handle the handoff and assure quality at no cost to you. We stand by our work.
I have a charity, can you design at a discount?
NLC loves charity. Do call us to discuss how we can help. We likely cannot design for free but we do have other options that might work for you.
Why do you do blocks? Why not "by project" like other agencies?
When a designer bids a project, they must assume a worst case scenario. So even if the job goes smoothly and you were the perfect client, you will pay as if you were a nightmare. That is not fair. By using the blocks, efficient clients are rewarded with savings by having their ducks in a row. Demanding clients may end up paying bit more. It is only fair to be charged the time that is spent.
Why is our logo fee such a great deal?
With over 40 years combined design experience, full ownership released, numerous print and web files, style guide and brand elements, NLC provides much more than most any other firm. We do not care if it is local or national, small company or large, we always give top level service and effort. Ask for all of that at any other reputable agency and see what they say. :0). We'll see ya soon!
Does the social media monthly cost include the design?
No. Design and social media management are separate fees. Buy a block, design and perfect your library of art then purchase your social media management. We will strategize and post at the best time of day and best platform for you to engage your client. You will have a strong and consistent message and presence that leads to clients.
Do I get my domain with a website and hosting?
The beauty of Weebly is the ability to purchase a plan and domain in one fell swoop. The annual cost is minimal and the site is very easy to use and update. We even hand over "the keys" if you like and offer a 1 hour training so that you don't have to continually come back to NLC for minor alts, you can do them yourself!
*Some restrictions apply.