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Frequently asked questions.
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Frequently asked questions
Growth Diagnostic ServicesBranding & IdentitySocial Media & Web DesignPrint or Large FormatAbout UsProject Management & Process
What is a brand board, and how many do you provide?
A brand board is a visual guide that includes color palettes, typography, imagery styles, and mood elements. NLC provides 3 brand boards for style choices, allowing you to select the one that best aligns with your identity.
What is the process for starting a branding project with NLC?
We start with a meeting to understand your needs, then provide a Statement of Work (SOW). Once signed, you'll receive an invoice for prepayment, and work begins immediately after payment.
Do you have specialists in logo and identity design?
Yes, our team includes specialists in logo identity with over 100 years of collective experience and 40+ industry awards, ensuring expert craftsmanship for your brand.
What if I'm not satisfied with the branding designs?
We work hard to exceed your expectations, but if we can't satisfy you, we'll refund your money. Our "giddy client satisfaction" focus means we're committed to delighting you.
Who owns the final branding assets?
You own everything we create—no IP ransom here. We provide all raw art files in a client Dropbox folder for easy access and full control.
How does NLC ensure transparency in branding projects?
We use Asana as our communication portal, where you have interactive access to live project updates, timelines, and insights, with no surprise fees or markups.
What makes NLC different from larger agencies for branding?
We offer boutique service with big agency design quality, providing top-tier expertise at a lower cost, true partnership, and innovative solutions tailored to your needs.
Can I request revisions during the branding process?
Yes, limited revisions are part of our process. We encourage feedback to refine designs, and with minimal edits, we keep projects on track for quick turnaround.
Do you provide branding for specific industries?
Absolutely—our specialists have 30+ years of experience across various industries, allowing us to create customized branding that resonates with your target market.
What is included in a full branding package?
Typically, it includes logo designs (up to 10+ options), 3 brand boards, color palettes, typography guidelines, and all raw files delivered via Dropbox. We also have special packages that also include social headers, templates and business essentials for one flat price.
How do you incorporate client input into branding?
We act as true advocates, listening carefully to your ideas and working with you as partners to ensure your vision is fully realized.
Are your branding services scalable for growing businesses?
Yes, we offer innovative and scalable solutions that adapt to your growth, whether you're starting small or expanding rapidly.
What awards has NLC won for branding work?
Our team has earned 40+ industry awards, including the National Excellence Award and recognition as one of the Top Agencies in Minnesota by the Minneapolis Business Journal.
Why choose NLC over freelancers for identity design?
We combine the personal touch of a boutique service with award-winning expertise, offering more value through our "baker's dozen" approach—going above and beyond the industry standards of delivery. Our extensive design and production experience enables us to predict future needs and design proactively to repurpose design and extend your budget. All files are thoroughly and correctly generated for intended use.
Growth Diagnostic Services
Branding & Identity
Social Media & Web Design
Print or Large Format
About Us
Project Management & Process
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