REBECCA RAUSCH
- Feb 8
- 3 min read

Twenty-Eight 100% FREE - Highly Effective Lead Magnet Ideas

Hey, it worked! FREE is always a word humans cannot resist! Enjoy!

Lead magnets are one of the most effective ways to build your email list. The way it works is simple. You create something of value and then give it away in exchange for a person’s email address.

Here are 28 highly effective lead magnet ideas to help you to start building your email list today...or you can offer it as a gift as we do here at NLC. Our blog is our way of adding value for our clients and community.

Cheat Sheet. A list of guidelines, steps, or processes that can be followed again and again
Template. A template for a commonly done activity (blog post, type of email, or other item) where blanks can quickly be filled in
Swipe File. A list of things (headlines, email subject lines) that can be simply copied and pasted
Example. A completed sample/example of a commonly used item, such as a resume (different than a template, which has blanks)
Script. A fill-in-the-blank script that people can follow when talking to specific individuals (such as potential clients)
Toolkit. A list of all the tools necessary to effectively perform a particular task (such as start a blog)
FREE Tool. A useful tool that anyone can use in exchange for their email address (like CoSchedule’s Headline Analyzer)
Resource List. A large list of resources that can be easily referenced at any time (such as places that accept guest blog posts)
Calendar. A calendar which helps people plan out tasks ( such as a content creation, social media, blogging)
Worksheet. A simple worksheet designed to help someone complete a specific exercise, think through something, or complete a task
Printable. A well-designed sheet that can be easily printed and then used (such as a camping grocery list)
Inspiration File. A compilation of inspirational resources to help people when they get stuck or simply need some extra inspiration
Prompts. A list of prompts designed to help people think through specific questions and work through challenges (like journaling prompts)
Calculator. A simple calculator designed to help someone easily complete more complex calculations, like determining the value of their house
Spreadsheet. A spreadsheet that already has calculations programmed into it, making more difficult calculations easy
Recipe. A recipe (or list of recipes) related to a specific food plan or diet, such as the keto diet
Tutorial. A step-by-step guide through a particular task or process, designed to make learning it as easy as possible
EBook. An in-depth eBook that covers a particular subject in detail
Guide. A shorter document (not as long as an eBook) that still covers a subject in relatively thorough detail
Report. A detailed report in which you discuss key information related to your industry or business
Educational Video. A video or series of videos in which you give your expert knowledge on a particular subject
Webinar. An in-depth video/webinar which provides your prospects with significantly valuable information regarding a specific subject
Email Course. A free course on a particular subject which you deliver via email
Free Coaching Session. A quick coaching/consulting session where you help a person work through a particular issue
Predictions. A list of your expert predictions related to your industry or business
Recording/Replay. A video replay of a webinar you’ve done, thus allowing your prospect to access the valuable information
Audio Book. A downloadable audiobook related to your business or industry
Checklist. A checklist in which everything from a blog post is condensed into super actionable steps that can be easily referenced

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