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  • Writer's pictureREBECCA RAUSCH

Twenty-Eight 100% FREE - Highly Effective Lead Magnet Ideas

Hey, it worked! FREE is always a word humans cannot resist! Enjoy!

Lead magnets are one of the most effective ways to build your email list. The way it works is simple. You create something of value and then give it away in exchange for a person’s email address.

Here are 28 highly effective lead magnet ideas to help you to start building your email list today...or you can offer it as a gift as we do here at NLC. Our blog is our way of adding value for our clients and community.


  1. Cheat Sheet. A list of guidelines, steps, or processes that can be followed again and again

  2. Template. A template for a commonly done activity (blog post, type of email, or other item) where blanks can quickly be filled in

  3. Swipe File. A list of things (headlines, email subject lines) that can be simply copied and pasted

  4. Example. A completed sample/example of a commonly used item, such as a resume (different than a template, which has blanks)

  5. Script. A fill-in-the-blank script that people can follow when talking to specific individuals (such as potential clients)

  6. Toolkit. A list of all the tools necessary to effectively perform a particular task (such as start a blog)

  7. FREE Tool. A useful tool that anyone can use in exchange for their email address (like CoSchedule’s Headline Analyzer)

  8. Resource List. A large list of resources that can be easily referenced at any time (such as places that accept guest blog posts)

  9. Calendar. A calendar which helps people plan out tasks ( such as a content creation, social media, blogging)

  10. Worksheet. A simple worksheet designed to help someone complete a specific exercise, think through something, or complete a task

  11. Printable. A well-designed sheet that can be easily printed and then used (such as a camping grocery list)

  12. Inspiration File. A compilation of inspirational resources to help people when they get stuck or simply need some extra inspiration

  13. Prompts. A list of prompts designed to help people think through specific questions and work through challenges (like journaling prompts)

  14. Calculator. A simple calculator designed to help someone easily complete more complex calculations, like determining the value of their house

  15. Spreadsheet. A spreadsheet that already has calculations programmed into it, making more difficult calculations easy

  16. Recipe. A recipe (or list of recipes) related to a specific food plan or diet, such as the keto diet

  17. Tutorial. A step-by-step guide through a particular task or process, designed to make learning it as easy as possible

  18. EBook. An in-depth eBook that covers a particular subject in detail

  19. Guide. A shorter document (not as long as an eBook) that still covers a subject in relatively thorough detail

  20. Report. A detailed report in which you discuss key information related to your industry or business

  21. Educational Video. A video or series of videos in which you give your expert knowledge on a particular subject

  22. Webinar. An in-depth video/webinar which provides your prospects with significantly valuable information regarding a specific subject

  23. Email Course. A free course on a particular subject which you deliver via email

  24. Free Coaching Session. A quick coaching/consulting session where you help a person work through a particular issue

  25. Predictions. A list of your expert predictions related to your industry or business

  26. Recording/Replay. A video replay of a webinar you’ve done, thus allowing your prospect to access the valuable information

  27. Audio Book. A downloadable audiobook related to your business or industry

  28. Checklist. A checklist in which everything from a blog post is condensed into super actionable steps that can be easily referenced


Would you like a partner to work with you on your design and marketing efforts? Give us a call for a FREE brand audit! We'd love to help! Linktr.ee/neonlizardcreative


©Neon Lizard Creative 2021 | Rebecca Rausch | neonlizardcreative.com | 952.452.0168


If you would like to guest post on NLC's blog, let us know! We'd love to share your knowledge with our business community.


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