WHY IS MARKETING SO IMPORTANT?
A "comprehensive" brand is vital to the prosperity of your business. A solid and definitive brand will hold stable during the shifting sand that is marketing.
At the very least, marketing is useful for customer education. You know the ins-and-outs of your product, but do your consumers? Social media platforms and email campaigns have made reaching out to consumers much more affordable. A key mental shift is to see marketing more like food than medicine. It sustains awareness rather than being a remedy for lack of engagement. Marketing keeps the conversation going once you and your customer have parted company. This is important because it helps you sell your products or services and secures important "mental real estate."
In short, marketing benefits your business’s growth through acquisition, engagement, and awareness. You control the narrative and the process, so make it count.
Marketing services offered:
//Marketing in the New Reality Education
//Campaign Analysis + Metrics
KNOW YOUR HEART
MESSAGE & POSITION
HELP & EDUCATE
BUILD BRAND EQUITY
MARKETING STRATEGY IN THE NEW REALITY
The sales funnel is no longer linear. Today, your prospect does not travel the linear funnel of “yore.” The customer can enter your sales funnel at any stage. Depending on how savvy and how much time they have to do their own research, many seek to become aware of, not only you but many others like you. On their own, your prospect has researched, asked opinions, and scoured the internet for who provides the best product and service. They have an idea of cost and they compare across platforms. By the time they reach out to a salesperson, they are 85% ready to buy. In some cases, they buy without ever connecting with a human. Marketing then becomes the key to growth.
You need to have a plan at every entry point. You need to infuse humanity and personality into every crevice to build brand loyalty and encourage deeper connection.
MARKET POSITIONING + COMPETITION
We analyze the competition early in the marketing strategy, and then again when we choose platforms. We listen to not only you but also potential clients. We work closely with you to fine-tune every portion of where and what you represent in order to engage authentically and powerfully across channels.
This is when the work begins to connect and strengthen weak target market connections. We expose underserved opportunities and reinforce those that have the most active competition.
Coordination and implementation are key to a successful brand. Our process for QA, project management, and the vast experience of our team makes this an easy roll-out for our clients. We are adept at handling multiple vendors, managing social media, obtaining print, promotional products and more, by putting the best expert in place to take care of any particular need.
can build a brand
but authenticity is what makes a client stick around.
It is a fact that if someone believes that they share the same values as the company they are engaging, they will stay loyal to that brand over a less expensive brand.