The heart principle™
The key to an exceptional brand isn’t only that it is visually stellar and authentic, it must also be a marriage of enthusiasm, devotion + unlimited possibility. Brands with HEART have the ability to leave the world around us a better place, every single day.
The HEART Principle is socially aware marketing with an intentional over-the-top customer relationship + experience. It is a "step-by-step" strategy that provides customizable actions, based on your business values, purpose and passions that sets your brand up for phenomenal success.
By incorporating the tenets of The HEART Principle, your brand resonates, is more efficient, and builds connections that go deeper than you ever imagined.
The deeper the relationship—The more prosperous the client. We've got the secret to help you make that happen.
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RELATIONSHIP & AUTHENTICITY
The best path to a repetitive client is to create an "authentic" customer connection. Many companies feel they are “authentic” when in reality, they are just being truthful. You have to walk the talk. There is a difference between declaration and living your values.
True connection is a mindset, a labor of love that is ongoing,
not a tactic. It gives more than it takes. Businesses serving generously can change lives, internally and externally.
That’s where The HEART Principle comes in.
Learn more on our Podcast
“The Secret Behind Our Success” (stories of leaders)
Airing August 2021
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Webinar Series
"The HEART Principle"
(under construction)
The HEART Principle is our proprietary method of preparing your brand, values, elements, and actions in such a way that it compels a buyer to act, plus become a passionate advocate for your business. Your business is a leader in your community, it is your responsibility to create a brand that gives back and shares your values. Our job is to support you in achieving that business nirvana across every platform.
The deeper the relationship—The more prosperous the client. We've got the secret to help you make that happen.
Opt-in to our 400+ resources page and be in the know about activities at NLC, freebies and educational blogs.
THE RESPONSIBILITY OF LEADERSHIP
As a business owner, we believe that we have a responsibility to give back to our employees, clients and community. By leading with HEART, that happens as a by product of attitude, generosity and living the "brandstyle" - aka modeling the values you claim to cherish as a business.
We'd love to share the journey with you.
We create relevant content and friction-free experiences. We believe that if you give your prospects the opportunity for meaningful engagement, they’re much more likely to return, and convert over and over again.