Client: Joyful Spaces AZ
Industry: Interior Design, Cleaning
Services provided: Logo, Branding, Strategy, Marketing, Collateral Design, Print, Social Media, Email Signature, Web Design
Sometimes, it is just the simple things. A gift or thank you card is the spark of a relationship that lasts for years. Making sure that everything you put forth as a company contains the essence of your brand can make the difference of being a vendor vs. a long-term friend.
Joyful Spaces took the time to do it correctly. She did not scrimp or try to save a couple of dollars at the expense of relationship. She understood that we don't know how many clients we may lose due to poor branding. However, you will know how many clients you keep with great, heart-centric branding. It matters.
Bright colors, dark colors, red, blue and more, every color has meaning and psychological impact. Joyful Spaces embraced that fact and we chose colors based on the emotional connect it would have for her clients.
White space is a good thing. Don't be afraid of it, just use it wisely.
Marketing is hard when you over-complicate it.
Marketing comes naturally when you simplify it.
This website is intentionally designed as one long page. Each of the navigation menu items is anchored to a point in the text. We chose to do this because most of Joyful Spaces AZ clients will very likely access her site by phone. Although we always optimize for mobile, this makes it work more smoothly with less error, fast load times and a glide feel that incurs the sentiment she requested.
The mobile version is more of the same goodness. Slick and quick, it maximizes page content and slides from one frame to the next.
Social media is meant for many things. Sales, education, engagement, news, and more. Joyful Spaces Arizona wanted to also be a resource for their clients.
JSA feeds include before-and-after examples of her work, testimonials, tips and tricks, news, and stories. Keep an eye on this company, I suspect there might be one near you very soon!