Use this checklist to ensure that your website portrays your brand in the best possible light.
Do you have professional photographs of you, your team, and services on your website? You want to use high-quality photos. This demonstrates that you take your business seriously. Blurry, too-small, poorly cropped images indicate your attention to detail and work ethic.
Do you have a professionally designed logo? A professionally designed logo helps to capture what your brand is all about. It’s also a way of representing the quality of your brand. It is an ambassador. It shows that you are taking yourself seriously. If you need help designing a logo, Neon Lizard Creative is a nationally recognized specialist that is as good as the "big dog" agencies in the cities but significantly less expensive.
A great brand image isn't cheap! Budget $2500+ for a true professional. Make sure you OWN the art/files and receive all the subfiles and governing style guide. If someone hands you a jpg and calls it done, they are NOT professionals. Hire a team who can build brand equity and presence rather than hand you a piece of art and walk away. Your brand is more important than that.
Is Your Unique Service Proposition clear and visible? The magic of marketing is in the messaging. Remember, your Unique Service Proposition (USP) describes precisely what you do and how you help people in a way that evokes emotion and builds desire. Your USP should be big, bold, and immediately visible when someone comes to your website. It should be above the fold and be front and center. Think of it like a headline in a newspaper. Don’t make visitors work to figure out precisely what it is that you do.
Do you have several testimonials on your website? Testimonials function as social proof. They prove that you really can do what you say. You can effectively solve people’s problems and help them in significant ways. At a minimum, you should feature several critical testimonials on your site. Use your best ones - the ones where you got the biggest results for a client. Video testimonials are even better; take the time to talk to your clients on video to get real feedback in their voice. It's a game-changer.
Do you have a clear call to action? What is it that you want visitors to your site to do? Do you want them to sign up for your email list? Attend a webinar? Follow you on social media? Sign up for a free consultation. Whatever it is, ensure that what you want them to do is abundantly clear. You may even want to use a pop-up window to get their attention. Most people will act on what they are told to do, so tell them!
Do you have a compelling “About” page? Your “About” page is both where you tell your story and reiterate your Unique Service Proposition. It’s a place for you to talk about why you do what you do. Why are you so passionate about helping people? Use your “About” page to explain how you arrived at where you currently are and your mission. Be authentic, not sales, and explain the values you live by.
Do you have a clear “Services” page? Your services page should clearly list all the different services that you offer, as well as what’s included with each service. Be as detailed as possible in listing what’s included in your services. You may want to allow clients to sign up for a free strategy or consultation through your services page.
Do you give away free resources? Ideally, you should give away at least some form of free resource on your website. Why? Because you want to give value to everyone who visits your site. Demonstrate expertise from the very first time someone encounters you. What sorts of free resources work well?
Blog posts (imagine that!)
Podcasts / Audio interviews
eBooks / Audible Books
Videos
Email courses
Webinars
Do you have clearly marked links to all your social media profiles? Your website is a great way to get more people to follow you on social media. If a visitor likes what they see on your site, there’s a good chance that they’ll want to follow you across your social media platforms. Include links to all your social media profiles in prominent places. Linktr.ee is a great resource and way to put one link on emails, etc., and someone can visit your digital media.
Do you have a way for visitors to contact you? Obviously, you want visitors to your website to be able to contact you. If you want to convert visitors into clients, it’s crucial to have a clear and compelling contact page. On your contact page, you may want to give visitors different options for why they’re contacting you. For example, general requests, working together, speaking requests, media interviews, etc.
Would you like a partner to work with you on your design and marketing efforts? Give us a call for a FREE brand audit! We'd love to help! Linktr.ee/neonlizardcreative
©Neon Lizard Creative 2021 | Rebecca Rausch | neonlizardcreative.com | 952.452.0168
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