Insights + epiphanies

You can build a marketing engine that not only attracts leads but converts them into loyal customers. How? By mastering industrial marketing techniques that speak directly to your audience’s needs and challenges.

Marketing in manufacturing may seem complex but it can be simple when you focus on solutions, innovation, and reliability. Understanding your audience and their needs is key. Craft clear and compelling messages that show value and real results. Use digital channels to educate and engage buyers while building strong relationships through personalized communication. Track performance and adapt strategies to grow your business effectively.

Branding is who you are, your values, how you serve and interact, and how people feel about your company. Marketing is how you share that story with the world. A strong brand makes marketing effective while marketing brings your brand to life. Together they build trust, attract customers, and drive growth. Focus on both to create lasting emotional connections and campaigns that truly resonate with your audience.

Supercharge Your Marketing Crew: Specialists Deliver 3X ROI Without Adding Staff

Marketing writing, done well, is a game-changer. It transforms the impact of your marketing and empowers you to deliver your message directl

drive immediate traffic and conversions, they are essentially a short-term tactical approach. Like a quick sugar rush, the effects may be

Use this checklist to ensure that your website portrays your brand in the best possible light.

By Candi (Walz) Seil Neon Lizard Creative loves to support and lift our clients to our other customers. Please read through this...

Are you missing valuable opportunities because your small business can’t afford a fancy PR firm? What's the difference between marketing...

A little fame can go a long way toward building your career or business. You don’t have to be a household name.