
A well-built brand can be your company’s biggest asset.
MN B2B & B2C COMPANIES STRATEGICALLY DESIGNED TO

Whether you serve other companies or serve your neighbor, the service industry can be daunting. Competition abounds and having a firm grip on who you are, your messaging and consistent imagery can make all the difference on whether or not the next potential client chooses you or your competition.
Branding and organic marketing agency serving Minneapolis, MN and businesses nationwide.
Quit Playing
Small
The brands that win: on shelves, in searches, in boardrooms, and in the inbox—all have one thing the others don't: a clear, confident, unmistakable essence that makes every touchpoint feel intentional, and every competitor look generic by comparison. That essence doesn't come from a logo generator or a junior designer on a freelance platform. It comes from 30 years of strategic brand thinking, senior-level design craft, and a genuine obsession with making your company the one everyone remembers. Neon Lizard Creative is a WBENC and WOSB-certified woman-owned agency, and the branding partner B2B companies, B2C brands, and retail corporations hire when they are done blending in and ready to own their market.

Crafting a Trusted
Corporate Identity
Develop a brand that reflects your spirit, your dedication to service, innovation, and quality. Chula's family-centered restaurant oozes comfort, fun, and invites you to join.
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Holistic Brand Identity Development
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Professional, Confidence-Inspiring Logo Creation
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B2B or B2C Focused Visual Assets

Your Guide to Consistent Branding
A reputable brand relies on clear, consistent execution. Our Brand Standards Manual ensures a comprehensive marketing presentation. We carefully detail your mission, positioning, tagline, logo guidelines, color schemes, typography, and imagery standards. This empowers your team to deliver unified, professional messaging across any industry. Venue identity to automotive marketing campaigns, to networking, who you are should shine through your marketing on every platform.
Messaging that
Engages and Entices
A compelling narrative and cohesive messaging framework unite your team and connect with customers, referring partners, and the community. We create bold, strategic content that showcases your product and service excellence and technical approach across all communications and marketing.
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Impactful, Audience-Centered Tagline
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Authentic Messaging Strategy
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Content for Professional Materials
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Print, Social, Web or Large Format


Visual Tools to Foster Trust
From a professional logo to a full suite of branded materials, we design a visual identity that conveys authority and warmth. Our tailored toolkit—business cards, clinic signage, patient education resources, social media visuals, responsive website designs, and print marketing assets like product brochures—ensures your brand builds trust at every touchpoint.
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Professional Stationery for Seamless Operations
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Inviting Signage & Educational Displays
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Informative, Engaging Social Media Graphics
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High-Quality Print & Digital Resources for Customers & Professionals
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Consistent Communication Templates
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Community & Industry-Focused Promotional Materials
B2C Design that Engages and Entices
For B2C beauty and personal care brands, shelf presence and brand story are the difference between a loyal customer and a one-time purchase. Neon Lizard Creative delivered a complete brand revamp for Lis'n Naturally Healthy Hair & Body—including logo design, full visual identity, product packaging, and an organic marketing strategy rooted in the brand's farm-to-fashion DNA. The result: 27% revenue growth within six months, driven by brand clarity, not ad spend.


WE DON'T PULL PUNCHES.
With a collaborative, results-driven approach, we work closely with you to achieve impactful outcomes that enhance your reputation, deepen relationships, and position your organization for sustained
Who Says B2B/B2C Has To Mean Blah And Boring?
While other industries play with flashy gimmicks, the B2B or B2C game demands skill. We help you land bigger contracts by making sure your brand grabs the client's eye, showcasing your skills and building trust from the start. Our branding is so sharp, clients will be begging to hand you the keys to their next big project.
Ramping up the pro factor for B2B/B2C identity
NLC is the marketing crew that gets companies like yours in the building game. We team up to overhaul your brand, website, and marketing strategy to put you in front of more deals and attract the top-tier talent your business needs
to crush it.
Strategy-Driven Branding To Reforge Your Company’s Image
We work shoulder-to-shoulder with you to modernize your presence—from your positioning to your logo, messaging, and assets—to reflect your vision, cement your credibility, earn your clients’ trust, and light a fire under your team’s purpose.
Brand Strategy:
Built On Bedrock
We define your core values, pinpoint the audiences ready to buy what you’re selling, dig deep with research to uncover what sets you apart, and craft a strategy that builds a brand with ironclad strength.
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Brand Audit
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Research & Insights
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Opportunities & Battle Plans
Positioning:
Own Your Spot
Plenty of companies claim similar services, but none have your team's unique blend of skills, culture, and fire. We scout the competitive landscape, spot gaps, and carve out a position that makes you the go-to choice for clients and talent alike.
The Brand
Message Blueprint
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Competitive Edge
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Team Alignment
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Brand Story, Promise, & Experience
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Voice That Roars
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Values That Resonate

BUILDING BETTER BRANDS
Our blog is your go-to resource for expert knowledge and insights from Neon Lizard Creative’s experience working with building services companies.
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If you want your brand done right, and timely, with options? Neon Lizard Creative's professional approach in delivering the exact idea (or better) you had in mind for your business is the way to go. It's 8 years later and they are still my
Troy Solis, Sol-IS Technology Solutions
Rebecca is a Unicorn. She is magical, colorful, and as enthusiastic about your company and brand as you are. Her brainstorming sessions begin with the belief that "anything is possible." They start simple and flow into full-blown plans few can create. I have worked with Rebecca for over a year. They can juggle many projects promptly and on budget. I am grateful that Rebecca and the team were such true partners with me at QualiTru.
Kelly Wagner, Previous Marketing Director, Qualitru
Rebecca and her team at Neon Lizard are absolutely AWESOME! I was in need of a graphic designer for my new business and Neon Lizard stepped up and knocked it out of the park. I can't say enough about Rebecca and her team. They have been there every step of the way and the designs they create are perfect! They really take the time to learn who you are as an individual in order to create the company around your individuality and what you stand for! If I could give them a million star rating, I would.
Jake DeSt.Hubert, Euroworx/Legacy Automotive
NLC is a phenomenal talent and would highly recommend her. We were looking to update our corporate image and needed a new logo and branding strategy. Instead of returning to the large, well known agency we worked with in the past, we chose to use LinkedIn to see what freelance talent was available. We reviewed many portfolios but felt Rebecca’s body of work was impressive and most similar to the objectives we set. Rebecca exceeded our expectations! Next, we asked her to design a new corporate website. We gave her total design freedom. Again, her work far exceeded our expectations and we plan to use her exclusively for all our design and branding initiatives going forward. Rebecca brings fresh ideas, works fast and cost effective. She will not disappoint.
Jackie Neva, Neva Software Industry Recruiting
Rebecca Rausch is an unbelievably talented graphic designer. Our nonprofit organization turned to her many times for her excellent, creative designs and quick and efficient turn-around on projects - always with an eye and respect for the size and budget of each project. Rebecca worked with us to develop the themes and creative designs for our international meetings and conferences that included brochures, signage, print and digital advertising and much more.
I would recommend Rebecca any time for an organization looking for excellence, integrity and quality.
Shirley Nimsky, International Society of Endovascular Specialists
We worked with Rebecca and the team at Neon Lizard Creative and the process is great. We are an international engineering firm and so process is something we like! One thing I appreciated most is that they seem to be able to work with the end in mind and keep things creative while making sure that there is great value and flexibility to what they provide. They also provided recommendations on processes to help us streamline and budget in an effective manner. It is a pleasure working with a team that has the clients wants and needs as a priority.
Lance Jones, LSW Engineering

WANT MORE? WE CAN DO IT
Check out the rest of our site and portfolio. There's not much we haven't done, and our clients will attest to how NLC is truly a partner.
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