About Neon Lizard
Great design can stop someone mid-scroll. Great branding can change how a company sees itself. But a brand built with genuine heart? That can shift culture.​ We don't just build brands that look exceptional; we build brands that mean something.​ That's what gets us out of bed, because when creativity meets conviction, the result isn't just beautiful work. It's work that matters.
Awards.
Experience.
Answers.
A MINNESOTA AGENCY THROUGH AND THROUGH
We are proud to be recognized as a top Minnesota agency by the Minneapolis Business Journal. We don't just work here — we live here, and we've spent three decades building brands for the businesses, municipalities, nonprofits, and cooperatives that make up the fabric of this state.
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WE KNOW MID-MARKET/GROWTH-STAGE BRANDING
Brand identity and organic marketing are at the core of what we do. Our portfolio spans B2B and B2C clients across healthcare, construction, real estate, financial services, municipal government, and more. Our work has earned 47 awards, including 3 national and 1 international recognition.
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COMMUNITY & PUBLIC SECTOR
We have extensive experience working with cooperatives, municipalities, nonprofits, and community-focused organizations — entities accountable to the people they serve.
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We guide mid-growth organizations through brand evolution at the inflection point where the brand needs to catch up with who they've become.
We get it.
There are plenty of agencies that will design an attractive logo. That's not hard to find.
What's harder to find is a partner who understands the full scope of what a new brand or brand refresh actually means for an organization like yours — and who also has the process, discipline, and operational experience to see it through.
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WHAT SETS NLC APART
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We design brand systems for real-world environments, not just portfolio presentations. Every concept is developed with specific applications and future needs in mind.
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We align stakeholders before we design. Our discovery process surfaces agreement — or lack of it — early, before concepts have been developed.
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We build governance into the system. A brand that looks great at launch but deteriorates due to inconsistent application is a failed brand in our book.
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We've worked with many types of organizations where trust is the ultimate goal. We understand the care required when the brand you're growing carries decades of blood, sweat, and tears.
Honoring the partnership.
At NLC, we believe great partnerships don't stop at the project kickoff meeting. That's why we provide every client with access to our dedicated CRM portal, Asana. It is a centralized communication hub built around your projects.
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Everything you need lives in one place: project timelines, real-time status updates, artwork, proofs, approvals, and ongoing discussions. No chasing down emails. No wondering where things stand. Just clear, instant visibility into every detail that matters to your team.
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We work hard to make sure you look like a rock star to all the stakeholders on your marketing team. We want you all to be relaxed and confident in our process, and you can proudly look at the results and pat yourself on the back for choosing NLC.
Scott County CDA
We have had the pleasure of working with NLC for the Scott County FAST-TRACK Challenge. For 9 years, they have seamlessly coordinated the branding and marketing process for our entire event.
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They always treat us as though we are their only and most important client. Our entire team would highly recommend Neon Lizard Creative!
Guardian Shooting Range
The staff at Neon Lizard has been so fun to work with through our rebranding process! The work they have done from brand identity to digital marketing and traditional print marketing has been amazing. Our new brand has the professional and cohesive look we were striving for. We have had nothing but positive feedback from our clients since the rebrand! Thank you, Neon Lizard!
Big A Travel
I worked with Rebecca at Neon Lizard to develop my logo and website. The process was very smooth and the results are beyond what I had imagined. Rebecca was able to meet me where I was at as a business owner. Together we were able to create a plan to build my brand identity and strategize the next steps for marketing. I am looking forward to our future projects.
Peak Performance Chiropractic
Neon Lizard absolutely blew us away with their creativity and professionalism! They listened closely to our vision and brought it to life in a way that far exceeded our expectations. Not only did they deliver stunning designs, but they also went above and beyond. We’re incredibly grateful and highly recommend Neon Lizard to anyone looking for top-tier creative work. Thank you for going the extra mile! They were a phenomenal company to work with!
OC DetailMN
We have NEVER experienced service quite like this. It's been 2-3 weeks since we started with NLC.
Unbelievable service and design. We're so impressed we're starting to brainstorm how we can return even a fraction of the value to Rebecca and her team.
Insane quality, crazy attentiveness and we're certainly not even close to their ideal customer. I can't say enough.
My promise to you.
I began this little venture back in 1998 as a freelancer who had worked for multiple agencies, corporations, and even Fortune 500 companies, which I guarantee you know. I worked on national campaigns and internal literature. There isn't much I haven't done.
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Slowly but surely, NLC grew; in fact most of our artists have been with us for years. Our structure is about accuracy, camaraderie, and putting the client first.
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I am involved in every project. Susan oversees management and financials. We are focused on providing more than you expected every single time. We are confident that the processes that we have developed over the years work wonderfully.
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Recently, we put ourselves to the test. We used our process and a little helping AI hand and created a diagnostic that digs through everything about a client's brand. The good, the bad and the ugly. Experienced humans review the visuals, the messaging and we collaborate to learn your company as well as you do.
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Then we make sure we figure out why the competition can't hold a candle to you. You know you do great work, so we want the world to know. That's our mission. Honest assessment. Hard truths. Focused improvement and tangible results. That's it. That's the goal.
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I hope you'll join us.
Neon Lizard Creative is fully certified in the state of MN (TGB, ACDBE/DBE,CERT, MNUCP) and Nationally through the WBENC, WBDC, WOSB. We also are proud recipients of the National Excellence Award and were named a Top 25 MN Agency by the Minneapolis Business Journal.​
