THE NLC GROWTH DIAGNOSTIC®
Bold creative.
Real results.
Engineered for ROI.
REVEAL WHERE YOU ARE LEAKING REVENUE
If your positioning is off, your differentiators are buried, or your sales system has gaps, the problem isn't volume — it's the foundation. And you can't fix what you haven't diagnosed.
KNOW YOUR TRUE ROI
Awards.
Experience.
Answers.
A MINNESOTA AGENCY THROUGH AND THROUGH
We are proud to be recognized as a top Minnesota agency by the Minneapolis Business Journal. We don't just work here — we live here, and we've spent three decades building brands for the businesses, municipalities, nonprofits, and cooperatives that make up the fabric of this state.
WE KNOW MID-MARKET/GROWTH-STAGE BRANDING
Brand identity and organic marketing are at the core of what we do. Our portfolio spans B2B and B2C clients across healthcare, construction, real estate, financial services, municipal government, and more. Our work has earned 47+ awards, including 3 national and 1 international recognition.
COMMUNITY & PUBLIC SECTOR
We have extensive experience working with cooperatives, municipalities, nonprofits, and community-focused organizations — entities accountable to the people they serve.
Why does my marketing feel sporadic?
The NLC Growth Diagnostic® was built for exactly this. It identifies visual brand weaknesses, untapped differentiators, positioning gaps, and marketing and sales system failures — before you spend another dollar pushing traffic to something that isn't working.
Built on 30 years of marketing and design experience, 20 years of sales expertise, and AI-assisted analysis, the NLC Growth Diagnostic delivers more than a report. It gives you a clear picture of where you stand and a detailed, actionable roadmap — so you know exactly what to fix, in what order, and if implemented consistently, what drove revenue.
No guesswork. No generalities. Just the truth about your brand and a plan to make it perform.
WHAT DOES THE DIAGNOSTIC DO?
Organic Marketing is Now Measurable
Paid traffic stops the moment your budget does. You've paid for clicks that never converted into brand authority or lived in your prospect's memory.
Paid ads drive traffic. Organic builds authority that compounds over time, the kind of brand equity that algorithms can't cancel. The smartest brands use both.
The myth is that organic marketing cannot be measured.
Until now. NLC's Growth Diagnostic® changes that. More than a brand audit, our diagnostic process isolates exactly what's working, what isn't, and shows when organic effort converts into real revenue. You finally have the data to defend the investment—and the roadmap of deliverables and actions to scale it.
Your engagement strategy shouldn't be just an occasional post. It should exist and continue engaging clients everywhere, all the time, long after your last PPC dollar is spent. Paid ads buy attention. Organic earns it.
Now you can prove which one built your brand.
How we turn attention into revenue.
Most marketing agencies focus on driving traffic. We focus on what happens after someone finds you. Using our NLC Growth Diagnostic® framework, we isolate where positioning, messaging, conversion, and follow-up are breaking down, then build Creative that Converts™ to turn demand into predictable growth.
Ask about our clients who achieved:
8:1 ROI • 200% Growth • Profitable Acquisition
01
DIAGNOSE THE SYSTEM
NLC Growth Diagnostic®
We start by analyzing how your business actually grows — and where revenue is being lost. We refine the ecosystem.
Design & positioning
-Do you clearly stand apart?
Messaging
-Does your message drive action?
Conversion
-Does your website move people forward? Is there a CTA?
Intake + follow-up
-How are leads handled and converted? Are there QA protocols?
OUTCOME
A clear view of where revenue is leaking and where the biggest growth opportunities exist.
02
BUILD WHAT CONVERTS
Creative that Converts™
Once we identify the gaps, we design the creative, messaging, and systems roadmap needed to rectify the issues.
Brand positioning + message clarity
Conversion-focused website structure design
Strategy plan, campaign, content + CTA alignment
Lead Intake, follow-up + support systems
OUTCOME
Creative and strategic alignment to how your business actually generates revenue.
03
DRIVE PREDICTABLE GROWTH
Aligned execution + Optimization
With systems aligned, marketing starts to perform differently — less reactive, more measurable.
More qualified inbound opportunities as brand equity grows
Higher conversion rates
Stronger lead handling + follow-up
More consistent pipeline performance
OUTCOME
Growth that's consistent, measurable, and scalable, not just busy marketing activity and wasteful spend.
Creative that Converts™
If your marketing isn’t producing consistent growth, it’s because your system is broken…and we are one of the few firms built to diagnose and fix that.
CHECK OUT OUR COMPLIMENTARY
NLC GROWTH CALCULATOR | NLC GROWTH SCORECARD
CALCULATORS UNDER IMPROVEMENT STINT-PLEASE COME BACK LATER
How we partner.
FACT
NLC becomes a true extension of your internal marketing team.
After completing the NLC Growth Diagnostic®, those who choose to partner with us gain an experienced team to manage research, creative, deployment, and optimization across every channel, all while staying in lockstep with you on strategy and direction. You stay focused on running the business; we keep the brand machine running at enterprise standard.
FACT
Diagnosis alone doesn't create growth. You need real solutions.
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30 Years Award-winning Brand and Marketing Expertise
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Comprehensive Integration Strategies
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Messaging Optimization
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Top-tier Creative Visuals
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Cohesive, Cross-channel Implementation
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Conversion-focused Web Experiences
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Ongoing Diagnostics and Refinement
FACT
Our proprietary solution framework is built for companies that:
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Generate $5M–$30M+ in revenue
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Have active marketing, but inconsistent or paid-heavy results
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Want to reduce reliance on paid ads
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Need better alignment across marketing and sales, strategy and execution
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Want to strengthen their brand and visual impact
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Are preparing for scale, acquisition, or valuation growth
We hear you.
“We’ve been burned by agencies that overpromised, underdelivered, or ghosted us after launch.”
That's not us.
We embed for the long term with continuous optimization built into every engagement. That’s precisely why we built a measurement system. We can’t hide behind vague deliverables, and we don’t try to. Thirty years in business means our reputation is our best asset, and we protect it by performing and striving to exceed expectations.
“We already have an in-house team and multiple vendors.”
That's perfect.
We remove the management burden most agencies create. Through a collaborative process with clear priorities, consistent execution, and reporting, we can work seamlessly with your team to actually show what’s improving. Our shared platform, Asana, provides clear status reporting and communication, with reliable service and delivery. No guessing. Just teamwork.
“We’re a $10M+ corp. Where's the data? How do we know this isn’t just for tiny startups?"
We've got cred.
We consistently deliver measurable growth for companies in your exact revenue range. Our strongest results are with growth-stage companies we helped scale from low millions to high valuations or acquisitions.
Our customers have seen as much as an 8:1 ROI, while others doubled in size in less than four years. Organic marketing is the secret sauce to longevity and sustainable growth.
What are you
waiting for?
Book a meeting with Sam when it works for you, and let’s chat about how we can bring your marketing to life.
Quick Tip
Ask Sam about our MaaS, (Marketing as a Service) Packages for established companies with revenue over $500,000+
SEE IF YOU QUALIFY!
Neon Lizard Creative doesn’t just execute branding and marketing; we take ownership of the creative and strategy that drives performance. Based in Burnsville, MN. Built for companies ready to move beyond paid ads.
Sam Mottlow,
Sales Director
952.392.0651