Insights + epiphanies

Welcome to the NLC blog with a new name and new vision. Not only will we bring you insights on a variety of industries, but ways to improve your marketing reach, a bit of DIY, and those golden nuggets from the best influencers in the business.

We may even do a few video interviews. We are going to pack this full of all sorts of educational goodness. Let us know what you would like to see!

Neon Lizard Creative iconic lizard trademark

REBECCA RAUSCH

Apr 16, 2021

15 Brand Principles You Need

Great businesses rarely just happen; they are designed. No matter what business you are in, every staff member contributes to how you...

REBECCA RAUSCH

Apr 9, 2021

Top 10 Tips to Get More Traffic

1. Search engine optimization (duh!) SEO is the most important thing to do to increase your website’s ranking. Consumers use Google or...

Tips for a Shatter-Proof Client Relationship

REBECCA RAUSCH

Apr 7, 2021

Tips for a Shatter-Proof Client Relationship

There are a million acronyms in branding and marketing, but none are more critical than CLV/CLTV/LTV— i.e., your client’s long-term...

Case Studies, Success Stories, Testimonials, and Reviews — What’s the Difference?

REBECCA RAUSCH

Apr 3, 2021

Case Studies, Success Stories, Testimonials, and Reviews — What’s the Difference?

Another fabulous guest post from a very special guest, Lori Creighton of Homestead Media! We were honored to do Lori's branding a short...

REBECCA RAUSCH

Apr 3, 2021

Money matters

Many companies face issues like we are ALL facing and the first thing that is cut from the ever-shrinking budget is design and marketing....

REBECCA RAUSCH

Mar 25, 2021

What Do You Think You’re Doing?

You’re going to be found out. You are a fraud! Sound familiar? Imposter Syndrome is a term used to define the irrational fear of being...

REBECCA RAUSCH

Mar 24, 2021

Big Bank or Community Bank?

Enjoy this great guest post! Learn why a community bank might be the first choice for your business! Special thanks to the State Bank of...

REBECCA RAUSCH

Mar 23, 2021

When Life Hands You Crap...

My husband was living in Minnesota seeking a job as I stayed behind with our three children, ages 1, 4, and 6. It was a gorgeous Arizona...

REBECCA RAUSCH

Mar 20, 2021

Dangerous Branding

We are all inundated with brand experts, branding agencies, corporate brand architects, brand strategists, freelance brand designers,...

The Cold, Hard Facts About Branding + Marketing

REBECCA RAUSCH

Mar 18, 2021

The Cold, Hard Facts About Branding + Marketing

There is an elephant in the room regarding branding + marketing that no one is brave enough to point out.

Insights + epiphanies

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